Flavacol® adds an even bigger, buttery taste, so vendors sell more popcorn and make more money. Color-Free Flavacol® #2419 contains no artificial coloring and is made using a proprietary process that results in salt with a finer flake, not a crystal. The result is more salt sensation - but with less sodium. This is the perfect seasoning salt for concessions, cinemas and more! (4-lb. tub - Case Count: 1)